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How does your website currently fare? – An eagle eye review
- contributed by Sowparnika Gopal In an already existing site, first learn your current website activity. How USABLE is the site as of now? Well, let’s term this here as ‘Eagle Eye Review’. This will...
View Article9 Reasons Why You Should Start Analyzing Your Website Traffic Now
Are you still stuck with your old and dingy website that you keep updating, but you do not know the results of all the changes that you spend time and resources on? Today’s global business, with...
View Article6 Pillars Of A Good Web Analytics Report
They say if your business is not online, it is as good as non-existent. Of all the business websites, less than 20% employ web analytics to track the performance of their site. One needs to remember...
View ArticleHow Effective Is Your Landing Page?
Improving the stickiness of your website, especially the landing page is real important for your business. This online face of your business needs the right cosmetics, so that your visitors DO NOT take...
View ArticleOnline Excel Tutorial-1: Count the number of words in a keyphrase
We bring to you a series of online tutorials which will help you convert your day to day excel usage into strategic functions that help draw out more from your analysis. The first in this series is the...
View ArticleOnline Excel Tutorial-2: Extract keywords from a search query
This is the second post in the series of online tutorials which will help you convert your day to day excel usage into strategic functions that help draw out more from your analysis. The following...
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Macro to separate Branded and Non-Branded Keywords
Whenever we start any ‘Keyword Analysis’, the first and foremost thing we need to do is to categorize the keywords into Branded and Non-Branded. Analyzing the keywords by categorizing them will give...
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Installing Multiple Google Analytics Tracking Codes
Your first reaction to this title is evident. Why would you, a good follower of Google’s principles, use two tracking codes? Now that sub-domain tracking and Cross-Domain tracking are available, you...
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Framework for Web Analytics Tool selection
There are many web analytics tools available, ranging from free to very expensive. Selecting a tool that meets the needs of your business is obviously the first step you must take. There is a set of...
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Package Creation in ‘R’: Series 1
An R Package is a collection of R codes or USD (user defined function) available to users anywhere, anytime. R Packages extend the capability of R and helps you achieve much more from this tool beyond...
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